About Us

VIRGILIO G. ESPELETA is presently engaged in handholding mid-sized, (mostly) family-run enterprises. He helps them achieve their highest growth potential by crafting and implementing sustainable strategic business roadmaps. He currently sits as the President of the Cebu Chamber of Commerce and Industry where he focuses on connecting opportunities, growing business, and creating value in Cebu's business community. Apart from being one of the few Certified Franchise Executives (CFE) in the country, he is also accredited by the World Franchise Council and is an adjunct professor of the Asian Institute of Management on special short courses for Executives and Entrepreneurs. He conducts exclusive programs for family enterprises and handholds them in the Execution of Family Governance and Strategic Corporate roadmaps. As Chairman of the AIM Alumni Association-Cebu Chapter, he brought some AIM Executive Education Courses in Cebu. He was awarded as 2010’s Most Outstanding Alumnus of the University of San Carlos. He sits as an independent director for various clients and companies and provides strategic directions to some business ventures where he has equity shares. Simultaneously, he provides mentoring and special courses for middle-level executives and managers. He loves to share his insights in the areas of Entrepreneurship, Business Management, Leadership, Values Transformation, Culture-Building, Workplace Spirituality, and Workforce Motivation. Nonoy’s corporate entrepreneurial mindset, as well as his keen understanding of the dynamics of family corporations, brought a significant impact on companies he worked with. After completing his MBA in the Asian Institute of Management (AIM), he worked with Landco in 1991 for the real estate projects of the Alcantara Family in Davao. Later, he then turned around the Vismin operations of the La Tondena Distillers, Inc (Ginebra San Miguel, Inc.) and drove the growth of Julie’s Franchise Corporation as President and Chief Operating Officer from 2002-2010. His visionary and strategic mindset which is grounded on his advocacies for service steered him in leadership positions in various industries, businesses, management, and socio–civic and religious organizations such as the Phil. Franchise Association, the AIM Alumni Association, Rotary Int’l. District 3860, Cebu Chamber of Commerce and Industry, Management Association of the Phils., and many others. In spite of all this, he strives to balance his life. He is a covenanted disciple of the Bukas Loob sa Diyos (BLD), a catholic renewal group (pioneering in the Corporate Outreach Program), a convenor or Dilaab Foundation, and a multi-sectoral volunteer organization advocating for good governance. He has a strong conviction that business is a vocation and calling, a great opportunity to serve God and country. As such, it should, therefore, include his scorecard how the business is adding value to benefit mankind.

She is a goal-oriented person who strives for excellence in everything she does. Her over 10 years of experience in Human Resources and Admin Management, mostly for start-up companies, has molded her into a well-rounded professional who looks for the best solution to any day-to-day manpower and operational issues that’s faced by most companies that are just starting to carve its niche in the industry. She closely works with the Top Management in implementing company rules and regulations; and in strategic planning for the team. Believing in the line “the devil is in the details”, she is one who looks closely into the process and helps develop a system that will ensure a more effective and efficient way of doing things.

An approachable and detail-oriented consultant, Angeli is equipped with fifteen (15) years aggregate experience in business administration, retail operations management, business development, marketing and sales and in customer service. She was a consistent honor student and Excellence awardee from primary to tertiary education: Cum Laude graduate of UP Cebu in Business Management, High School Valedictorian at UP High School, among others. Prior to joining Famcor, she was a VP for Admin covering HR & Admin, Business Compliance and Safety & Security. Angeli is an advocate of Corporate Culture and Spirituality in the Workplace.

With a degree in Management Accounting from the University of San Carlos as well as a post-graduate degree in Business Administration from the University of the Philippines, Vanessa uses her knowledge in business and accounting seamlessly with her specialization in Social Media and Communications.

The youngest of the Famcor team and a marketer by heart, Carmina specializes in Brand Management and Strategic Communications Planning. Goal-oriented, she graduated top of her Marketing class as Magna Cum Laude, at the University of San Carlos in 2015. Adaptable, she had prior experience in a national luxury real estate firm in Makati handling multi-city projects in Cebu, Quezon City, Makati, and Laguna, dealing with various teams and partners. She says it like it is, and has a passion for continuous improvement and imparting knowledge on to others.

Author of 14 bestselling and well-researched marketing, marketing research, and social marketing books. He is the author with Philip Kotler of Social Marketing (translated into 7 languages), as well as User-Friendly Marketing Research, Segmenting, How to Change the World: A Manual for Social Marketers, and Quick-but-Clean Social Marketing Research (A companion book to How to Change the World). Dr. Ned Roberto is currently research fellow and director of the Social Weather Stations and is the country’s most sought-after speaker & consultant on the subject of Marketing. His interest in the Vismin market is rekindled with his partnership with Famcor, a Cebu-based family business management consulting company. Dr. Roberto is also a research mentor to the De La Salle School of Business full time professors. He teaches marketing research at the M.E. Program of Ateneo, Rockwell Campus. He teaches social marketing and social marketing research at the ABS-CBN Bayan Academy and Development Academy of the Philippines. Dr. Roberto has done extensive consultancy and mentoring work region-wide for national and transnational corporations and multinational agencies. In the Philippines, he has been consultant and mentor for marketing planning, product management and marketing research to practically all the leading multinational corporations in the consumer goods, pharmaceutical, household products, beverage, cosmetics, and processed food, banking, advertising, and airline industries. He has consulted and mentored overseas for several major multinational corporations in Australia, Hong Kong, Indonesia, Japan, Malaysia, Singapore, Thailand, and Taiwan. These include Procter & Gamble, Unilever, Citibank, Pfizer, McCann-Erickson, Nestle, AC Nielsen, etc. He has also been involved in social marketing planning and research, consulting and mentoring for such international organizations as the World Bank, the UN Fund for Population Activities, the International Labour Organization, the UN Development Programme, the Asian Development Bank, the Ford Foundation, the International Development Research Centre, the Population Council, and the UN Economic Commission for Asia and the Far East. Dr. Roberto was the 1985 president of the Marketing and Opinion Research Society of the Philippines (MORES). He was the recipient of the Philippine Marketing Association AGORA Award for Achievement in Marketing Education in 1983, and the Association of Marketing Educators of the Philippines’ 1st Lifetime Achievement Award as Marketing Educator in 2004. After retiring, he helped AIM as a Research Fellow of its RVR Center for Corporate Responsibility. Dr. Ned Roberto was the Coca-Cola Foundation Professor in International Marketing at the Asian Institute of Management. His teaching, mentoring, and research areas of interest included basic marketing, marketing research, social marketing, social marketing research, and consumer behavior. He has also taught at the Northwestern University’s Kellogg Graduate School of Management Chicago Campus and at the Euro-Asia Centre of INSEAD Macau and Singapore programs.

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Prof. Mila is the Chief Co-Creator and Educator of SIGLA (School In the Garden of the Living Archetypes)—born from MCHREDO (Milagros Center of Healing and Recreation for Developing Organizations). Both have been the vessels of her more than 25 years of experience as an Organization Development and Wellbeing consultant. In her roles as navigator and coach, she has guided persons, teams and organizations through their change journeys in the local, regional and global arena. She is a visiting professor of Leadership and Management, International Executive Management program of Universitas Pelita Harapan, Jakarta, Indonesia. She is a faculty consultant/resource person of Bayan Academy. She is a senior associate of Famcor Franchise Management and Development Corporation (FAMCOR) and faculty resource of AIM Team Energy Program. During this pandemic, she has responded to more engagements in relation to mental and organizational health including psychological first aid, trauma counseling and building personal and organizational resilience. She served as board member of the Carl Jung Circle Center ( 2018 to 2019) and remains an active member until the present time. Prof. Mila was full time faculty of AIM (2001-2016). As Program Director of AIM Education Management Program she co-designed and implemented executive programs for education leaders in Asia. As Executive Director of World Bank AIM Global Development Resource Center she represented AIM at the first Global Development Learning Network (GDLN) conference in Washington, D.C (2006) and the GDLN Asia Pacific Network in Tokyo (2007). During this period her executive coaching and mentoring experience gained traction. Her clients list includes Pfizer, Philippines, ABS-CBN Corporation, Bayan Tel, Skycable, RAMCAR, Deutch Bank, Treasure Island, Inc. Bluewater, Maribago among others. Prof. Mila was full time faculty of the Ateneo de Manila, Department of Psychology (1982-2001). She was the Executive Director of the Ateneo Human Resources Center (now CORD) from 1998-2001. She co-designed with OMIOD and implemented the pioneering program Ignatian Spirituality in Education Workshop (ISEW) for the five Jesuit universities in the Philippines in 1998. Prof. Mila earned both her M.A and PhD in Social Psychology from the Ateneo de Manila University. She graduated (summa cum laude) with a B.S.in Education, majors in Biological Science and Theology and minor in Mathematics from the University of Santo Tomas. Prof. Mila’s personal and professional life has been anchored on her core values: Mission driven—she lives consciously towards the completion of her life mission; Integrity—she creatively integrates her competence and character to deliver excellent service; Love—a genuine love for human beings grounded on respect is her beacon of light in serving and Adventure—always exploring beyond the horizon for fresh ideas and insights to rejuvenate her sense of service. Her core values spell her name, MILA—and she live up to that name and identity. The reverse of her name ALIM symbolizes her soul’s mission statement: “I breathe new life to persons and organizations for healing and transformation.”